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In this article, I explain when you should post your pins to Pinterest (it’s not what you think) and how the algorithm pushes your content in front of Pinners.
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In a recent Facebook post, someone asked why her product sales are down 30% despite thousands of new followers and a growing email list. If this sounds familiar, here’s what I would do about it.
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What if I told you there’s a way to reach your target audience without the constant stress and pressure of social media? This is the social media marketing alternative you shouldn’t ignore.
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Having a Pinterest account isn’t a good way to prove how skillful a Pinterest manager is. I know that sounds counter intuitive, but there are many skilled strategists who’s Pinterest account is a hot mess. Here’s three reasons why that might be:
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But the truth is, if Pinterest is your main source of traffic, you have to stay ahead of the seasons in order for your pins to be available when the seasonal searches start.
But wait, how early? How do I know when the seasonal searches start? Sometimes figuring this out can feel like you’re doing time-zone math (if you’ve ever tried to manually schedule a zoom call with someone far away, you know what I’m talking about). Let’s talk about how to figure out when you need to post seasonal content!
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The Timeline for Getting Pinterest Traffic, Explained Have you ever been told “Have patience, Pinterest is a long term strategy”? That’s pretty broad and doesn’t explain anything, does it? As if Pinterest isn’t confusing enough! If you’re considering Pinterest for your business, it’s good to know what to expect before you dive in. Let’s unpack […]
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Oh boy, I’m pretty sure I’m going to rub some people the wrong way with this, but hear me out. I see “JobOpps” all the time asking for help with their Pinterest account and the responses are filled with social media managers saying “I can do Pinterest for you”. And they probably can! SMM’s are […]
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So here you are, starting your business, and you know you want to be on Pinterest…eventually. You just don’t have enough content to start pinning away. WRONG! Let me stop you right there (If I had one of those buzzers the game show TV hosts use, I’d push it). There’s a huge misconception about exactly […]
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Navigating Pinterest has been hard this year! After the introduction of idea pins, analytics tanking, a seemingly random glitch that shut down many many accounts, followers getting cut in half, it’s easy to think that Pinterest is not where you should put your efforts. But creators said that back in 2016. And fall of 2020. […]
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Let’s talk about how to understand Pinterest analytics. There’s two very different ways of reading Pinterest analytics. The first one is an overview of your entire account while the second it is a more focused view of your content. Now you might be thinking wait a minute, Sarah, an overview of my account is my […]
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(This is in reference to the changes happening with Pinterest in 2021) Let’s talk about what you should do if your traffic is down and you’re frustrated with Pinterest. I’m not talking about checking your SEO or your keywords or anything like that, because that’s what everybody’s gonna tell you to do. What I’m talking […]
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If you’ve marketed your online products, blog, or podcast, you’ve probably heard someone tell you “You should be on Pinterest”. But Why? What is this “Power of Pinterest” you keep hearing about. Let’s look at some facts first: Pinterest has over 430 million active users It’s a search engine (the 3rd largest behind Google and […]
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In this article, I explain when you should post your pins to Pinterest (it’s not what you think) and how the algorithm pushes your content in front of Pinners.
Read More
In a recent Facebook post, someone asked why her product sales are down 30% despite thousands of new followers and a growing email list. If this sounds familiar, here’s what I would do about it.
Read More
What if I told you there’s a way to reach your target audience without the constant stress and pressure of social media? This is the social media marketing alternative you shouldn’t ignore.
Read More
Having a Pinterest account isn’t a good way to prove how skillful a Pinterest manager is. I know that sounds counter intuitive, but there are many skilled strategists who’s Pinterest account is a hot mess. Here’s three reasons why that might be:
Read More
But the truth is, if Pinterest is your main source of traffic, you have to stay ahead of the seasons in order for your pins to be available when the seasonal searches start.
But wait, how early? How do I know when the seasonal searches start? Sometimes figuring this out can feel like you’re doing time-zone math (if you’ve ever tried to manually schedule a zoom call with someone far away, you know what I’m talking about). Let’s talk about how to figure out when you need to post seasonal content!
Read More
The Timeline for Getting Pinterest Traffic, Explained Have you ever been told “Have patience, Pinterest is a long term strategy”? That’s pretty broad and doesn’t explain anything, does it? As if Pinterest isn’t confusing enough! If you’re considering Pinterest for your business, it’s good to know what to expect before you dive in. Let’s unpack […]
Read More
Let’s clear the air about exactly how many pins you should post to Pinterest each day.
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This is how to compare and contrast your Pinterest analytics. Learning how to do this is the key to understanding if your Pinterest marketing is actually working.
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Learn from my mistakes! Here’s 3 reasons why you should track your metrics on something like My Pinterest Planner, and what exactly you should track.
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As a Pinterest manager, these are the analytics I focus on when measuring for growth. Let’s dive in to exactly what they are and then I will teach you how to strategically analyze them.
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I go over my methods for ensuring your Pinterest pins are getting seen by the right people using today’s algorithm and best practices. Here’s my top tips for utilizing Pinterest to gain traffic and sales this year.
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If reaching beyond Facebook is your marketing vision for this year, and you’re leaning toward Pinterest marketing, you’re going to want to consider these things.
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I explain exactly how Pinterest marketing works for digital entrepreneurs.
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If you’re ready to hire a Pinterest manager, even for something as small as an Audit or Strategy Session, here’s some questions you can use to make sure you’re hiring the right person.
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Tailwind just got a major upgrade! If you suffer from writers block trying to create pin descriptions, you’re going to love this new Tailwind feature that generates the descriptions for you! Want to try it out for yourself? Grab this link and sign up for Tailwind for free! (This is an affiliate link, but I […]
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Are you wondering how to drive Pinterest traffic to your ecommerce shop? Here I walk you through how to target the problem and increase those sales!
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Pinterest has made some crazy adjustments to their Creator Rewards Program AND the functionality of Idea Pins. Even if you don’t partake in either of these two features, be sure to watch this because it will likely affect your Pinterest marketing strategy in the future. Read the Transcript Hello, I’m Sarah Potter. I am the […]
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If you’re new to Pinterest, you may have heard you need a specific marketing strategy to be successful at Pinterest marketing. While that has some weight to it, a lot of people make it more complicated than it needs to be when they are first starting out. I recently created a YouTube video explaining the […]
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I get asked all the time which scheduler I use for Pinterest, and the answer has never changed. Hands down, without a doubt, no question about it, my favorite scheduling tool is Tailwind. Aside from your standard scheduling features, Tailwind has really made Pinterest scheduling easy peasy with some features you may not realize you […]
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I get asked all the time which scheduler I use for Pinterest, and the answer has never changed. Hands down, without a doubt, no question about it, my favorite scheduling tool is Tailwind. Aside from your standard scheduling features, Tailwind has really made Pinterest scheduling easy peasy with some features you may not realize […]
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If you’re an e-commerce business, you might have heard Pinterest is the new e-comm marketing platform. If not, it’s safe to say Pinterest is making room beside the bloggers and content creators for e-commerce businesses, notably by adding a “shop” feature. There are now integrated ways to connect your product catalog from Shopify, Woo-commerce, and […]
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So here you are, starting your business, and you know you want to be on Pinterest…eventually. You just don’t have enough content to start pinning away. WRONG! Let me stop you right there (If I had one of those buzzers the game show TV hosts use, I’d push it). There’s a huge misconception about exactly […]
Read More
Other Posts You Might Like
Pinterest has made some crazy adjustments to their Creator Rewards Program AND the functionality of Idea Pins. Even if you don’t partake in either of these two features, be sure to watch this because it will likely affect your Pinterest marketing strategy in the future. Read the Transcript Hello, I’m Sarah Potter. I am the […]
