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In this article, I explain when you should post your pins to Pinterest (it’s not what you think) and how the algorithm pushes your content in front of Pinners.

Scheduling Pins: Why Pinterest Posting Time is No Longer Crucial

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In a recent Facebook post, someone asked why her product sales are down 30% despite thousands of new followers and a growing email list. If this sounds familiar, here’s what I would do about it.

Ways to Increase Sales When It Feels Like People Just Aren’t Buying.

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What if I told you there’s a way to reach your target audience without the constant stress and pressure of social media? This is the social media marketing alternative you shouldn’t ignore.

To the Business Owner Who is Tired of Social Media Marketing:

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Having a Pinterest account isn’t a good way to prove how skillful a Pinterest manager is. I know that sounds counter intuitive, but there are many skilled strategists who’s Pinterest account is a hot mess. Here’s three reasons why that might be:

Should You Hire A Pinterest Manager Who Doesn’t Have A Pinterest Business Account?

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But the truth is, if Pinterest is your main source of traffic, you have to stay ahead of the seasons in order for your pins to be available when the seasonal searches start.

But wait, how early? How do I know when the seasonal searches start? Sometimes figuring this out can feel like you’re doing time-zone math (if you’ve ever tried to manually schedule a zoom call with someone far away, you know what I’m talking about). Let’s talk about how to figure out when you need to post seasonal content!

How Early Should I Pin Seasonal Content on Pinterest?

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The Timeline for Getting Pinterest Traffic, Explained Have you ever been told “Have patience, Pinterest is a long term strategy”? That’s pretty broad and doesn’t explain anything, does it? As if Pinterest isn’t confusing enough! If you’re considering Pinterest for your business, it’s good to know what to expect before you dive in. Let’s unpack […]

Why Pinterest is a Long Term Strategy:

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Oh boy, I’m pretty sure I’m going to rub some people the wrong way with this, but hear me out. I see “JobOpps” all the time asking for help with their Pinterest account and the responses are filled with social media managers saying “I can do Pinterest for you”. And they probably can! SMM’s are […]

Pinterest Manager VS Social Media Manager

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So here you are, starting your business, and you know you want to be on Pinterest…eventually. You just don’t have enough content to start pinning away. WRONG! Let me stop you right there (If I had one of those buzzers the game show TV hosts use, I’d push it). There’s a huge misconception about exactly […]

How Much Content Do I Need To Start A Pinterest Account?

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Navigating Pinterest has been hard this year! After the introduction of idea pins, analytics tanking, a seemingly random glitch that shut down many many accounts, followers getting cut in half, it’s easy to think that Pinterest is not where you should put your efforts.  But creators said that back in 2016. And fall of 2020. […]

Understanding The Great Pinterest Pivot of 2021

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Let’s talk about how to understand Pinterest analytics. There’s two very different ways of reading Pinterest analytics. The first one is an overview of your entire account while the second it is a more focused view of your content. Now you might be thinking wait a minute, Sarah, an overview of my account is my […]

How to Read Pinterest Analytics

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(This is in reference to the changes happening with Pinterest in 2021) Let’s talk about what you should do if your traffic is down and you’re frustrated with Pinterest. I’m not talking about checking your SEO or your keywords or anything like that, because that’s what everybody’s gonna tell you to do. What I’m talking […]

What To Do If Your Pinterest Traffic Decreases (a Pinterest Strategist’s perspective).

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If you’ve marketed your online products, blog, or podcast, you’ve probably heard someone tell you “You should be on Pinterest”. But Why? What is this “Power of Pinterest” you keep hearing about. Let’s look at some facts first: Pinterest has over 430 million active users It’s a search engine (the 3rd largest behind Google and […]

What the Heck is this “Power of Pinterest” I keep Hearing About?

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Most Recent  Posts

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person holding red and beige twin bell analog alarm clock

In this article, I explain when you should post your pins to Pinterest (it’s not what you think) and how the algorithm pushes your content in front of Pinners.

Scheduling Pins: Why Pinterest Posting Time is No Longer Crucial

Read More

person putting magstripe card near black card terminal

In a recent Facebook post, someone asked why her product sales are down 30% despite thousands of new followers and a growing email list. If this sounds familiar, here’s what I would do about it.

Ways to Increase Sales When It Feels Like People Just Aren’t Buying.

Read More

black condenser microphone

What if I told you there’s a way to reach your target audience without the constant stress and pressure of social media? This is the social media marketing alternative you shouldn’t ignore.

To the Business Owner Who is Tired of Social Media Marketing:

Read More

Having a Pinterest account isn’t a good way to prove how skillful a Pinterest manager is. I know that sounds counter intuitive, but there are many skilled strategists who’s Pinterest account is a hot mess. Here’s three reasons why that might be:

Should You Hire A Pinterest Manager Who Doesn’t Have A Pinterest Business Account?

Read More

But the truth is, if Pinterest is your main source of traffic, you have to stay ahead of the seasons in order for your pins to be available when the seasonal searches start.

But wait, how early? How do I know when the seasonal searches start? Sometimes figuring this out can feel like you’re doing time-zone math (if you’ve ever tried to manually schedule a zoom call with someone far away, you know what I’m talking about). Let’s talk about how to figure out when you need to post seasonal content!

How Early Should I Pin Seasonal Content on Pinterest?

Read More

The Timeline for Getting Pinterest Traffic, Explained Have you ever been told “Have patience, Pinterest is a long term strategy”? That’s pretty broad and doesn’t explain anything, does it? As if Pinterest isn’t confusing enough! If you’re considering Pinterest for your business, it’s good to know what to expect before you dive in. Let’s unpack […]

Why Pinterest is a Long Term Strategy:

Read More

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Let’s clear the air about exactly how many pins you should post to Pinterest each day.

How Many Pins Should You Post A Day On Pinterest (2024)

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This is how to compare and contrast your Pinterest analytics. Learning how to do this is the key to understanding if your Pinterest marketing is actually working.

Interpreting Your Pinterest Analytics Like A Strategist

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Learn from my mistakes! Here’s 3 reasons why you should track your metrics on something like My Pinterest Planner, and what exactly you should track. 

Why I Track My Pinterest Analytics OFF Pinterest

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As a Pinterest manager, these are the analytics I focus on when measuring for growth. Let’s dive in to exactly what they are and then I will teach you how to strategically analyze them. 

The 4 Most Important Metrics You Should Be Tracking on Pinterest

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I go over my methods for ensuring your Pinterest pins are getting seen by the right people using today’s algorithm and best practices. Here’s my top tips for utilizing Pinterest to gain traffic and sales this year.

4 Ways to Stand Out on Pinterest in 2023

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If reaching beyond Facebook is your marketing vision for this year, and you’re leaning toward Pinterest marketing, you’re going to want to consider these things.

5 Things You Need to Get Your Brick and Mortar Business on Pinterest

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I explain exactly how Pinterest marketing works for digital entrepreneurs.

How to use Pinterest to promote your business?

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If you’re ready to hire a Pinterest manager, even for something as small as an Audit or Strategy Session, here’s some questions you can use to make sure you’re hiring the right person.

Questions you should ask before hiring a Pinterest manager

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Tailwind just got a major upgrade! If you suffer from writers block trying to create pin descriptions, you’re going to love this new Tailwind feature that generates the descriptions for you! Want to try it out for yourself? Grab this link and sign up for Tailwind for free! (This is an affiliate link, but I […]

How to use Tailwind Ghost Writer

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Increase sales

Are you wondering how to drive Pinterest traffic to your ecommerce shop? Here I walk you through how to target the problem and increase those sales!

How do I increase sales on Pinterest?

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Pinterest has made some crazy adjustments to their Creator Rewards Program AND the functionality of Idea Pins. Even if you don’t partake in either of these two features, be sure to watch this because it will likely affect your Pinterest marketing strategy in the future. Read the Transcript Hello, I’m Sarah Potter. I am the […]

The Pinterest Marketing Update You Need to Know About (Winter 2022)

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If you’re new to Pinterest, you may have heard you need a specific marketing strategy to be successful at Pinterest marketing. While that has some weight to it, a lot of people make it more complicated than it needs to be when they are first starting out. I recently created a YouTube video explaining the […]

Tips for Creating A Basic Pinterest Marketing Plan

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I get asked all the time which scheduler I use for Pinterest, and the answer has never changed. Hands down, without a doubt, no question about it, my favorite scheduling tool is Tailwind. Aside from your standard scheduling features, Tailwind has really made Pinterest scheduling easy peasy with some features you may not realize you […]

5 Tailwind Feature That Make It The Best Pinterest Scheduler 

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  I get asked all the time which scheduler I use for Pinterest, and the answer has never changed. Hands down, without a doubt, no question about it, my favorite scheduling tool is Tailwind. Aside from your standard scheduling features, Tailwind has really made Pinterest scheduling easy peasy with some features you may not realize […]

5 Little Known Reasons Tailwind Is The BEST Pinterest Scheduler

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If you’re an e-commerce business, you might have heard Pinterest is the new e-comm marketing platform. If not, it’s safe to say Pinterest is making room beside the bloggers and content creators for e-commerce businesses, notably by adding a “shop” feature. There are now integrated ways to connect your product catalog from Shopify, Woo-commerce, and […]

Can you drive traffic from Pinterest just by connecting your e-commerce catalog?

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So here you are, starting your business, and you know you want to be on Pinterest…eventually. You just don’t have enough content to start pinning away. WRONG! Let me stop you right there (If I had one of those buzzers the game show TV hosts use, I’d push it). There’s a huge misconception about exactly […]

How Much Content Do I Need To Start A Pinterest Account?

Read More

Other Posts You Might Like

Why Pinterest is a Long Term Strategy:

The Timeline for Getting Pinterest Traffic, Explained Have you ever been told “Have patience, Pinterest is a long term strategy”? That’s pretty broad and doesn’t explain anything, does it? As if Pinterest isn’t confusing enough! If you’re considering Pinterest for your business, it’s good to know what to expect before you dive in. Let’s unpack […]

read more

All Posts, Pinterest for Beginners, Pinterest Tips

How to Decide Whether to Convert Your Personal Pinterest Account or Start A New Business Account.

This is a big mind block for a lot of people getting ready to start marketing on Pinterest. There’s a few things you need to consider when you’re deciding if you should convert your personal account to a business account or start a brand new Pinterest Business account from scratch. Hopefully this will give you […]

read more

All Posts, Pinterest for Beginners

5 Reasons You Should Get a Pinterest Business Account (And Not Use Your Personal Account)

“How do I know if I should use my personal account or start a business account on Pinterest?” This is a question I get asked all the time by people who are ready to start marketing their business on Pinterest. Often people don’t even know there is such a thing as a business account until […]

read more

All Posts, Pinterest for Beginners

What the Heck is this “Power of Pinterest” I keep Hearing About?

If you’ve marketed your online products, blog, or podcast, you’ve probably heard someone tell you “You should be on Pinterest”. But Why? What is this “Power of Pinterest” you keep hearing about. Let’s look at some facts first: Pinterest has over 430 million active users It’s a search engine (the 3rd largest behind Google and […]

read more

All Posts, Pinterest for Beginners

What To Do If Your Pinterest Traffic Decreases (a Pinterest Strategist’s perspective).

(This is in reference to the changes happening with Pinterest in 2021) Let’s talk about what you should do if your traffic is down and you’re frustrated with Pinterest. I’m not talking about checking your SEO or your keywords or anything like that, because that’s what everybody’s gonna tell you to do. What I’m talking […]

read more

All Posts, Pinterest Updates

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